Monthly Archives: May 2013

Anti-abuse advertisement for the ANAR (Aid to Children and Adolescents at Risk) Foundation in Spain


A new campaign for a child welfare organisation The ANAR (Aid to Children and Adolescents at Risk) Foundation in Spain has created an advertisement that can only be seen by children.

The campaign, created by ad agency Grey Spain, hopes to empower abused children by secretly giving them a number to call for help without alerting their abuser even if their abuser happens to be standing next to them.

ANAR was concerned that if the anti-abuse phone number is both visible to children and adults, the adults may possible dissuade their child from seeking help.

The ad agency has used a lenticular printing technique, which is typically used in novelty postcards and kids’ stationery products. The technology produces printed images with an illusion of depth, allowing the display of different messages when viewed from different angles.

Anyone under four feet, three inches can see bruising on a child’s face in the poster, along with ANAR’s hotline number and copy that reads, ‘If somebody hurts you, phone us and we’ll help you.’

Anyone taller can simply see the child without the bruise and the line. ‘Sometimes child abuse is only visible to the child suffering it.’









International Museum Night & Day 2013


Every year since 1977, International Museum Day is held worldwide sometime around May 18. This year, more than 30,000 museums are getting ready to celebrate the event in around 100 countries on the five continents!

The theme of the International Museum Day 2013Museums (Memory + Creativity) = Social Change, aims at showing that the richness of our historical heritage, preserved and displayed by museums, together with the inventiveness and vitality that have characterised the museum sector’s action in recent years, are where the strength of museum institutions lies today.

This truly optimistic theme in the form of an equation dynamically gathers several concepts that are essential to define what a museum is today, highlighting the universal nature of those institutions and their positive influence on society.

Since 2011, ICOM patronizes the European Night of Museums, which is held every year on the Saturday closest to the International Museum Day. In 2013, both events will coincide since the European Night of Museums will take place at the same time as International Museum Day, on Saturday, May 18.
On the occasion of the International Museum Day 2013, ICOM is partnering with the UNESCO Memory of the World Programme, which celebrated its 20th anniversary in 2012.

Finally, the European Museum Forum (EMF) will grant the European Museum of the Year Award on May 18, 2013, in the Gallo-Romeins Museum of Tongeren (Belgium), within the frame of a partnership with ICOM.

The European Night of Museums was created in 2005 by the French Ministry of Culture and Communication. On this occasion, the closing time of the museums is postponed to approximately one in the morning, which allows the public to visit the participating museums by night, for free.

By welcoming the public during the night, museums invite them to visit the collections in a different, unusual and more sensory way. Many animations are offered during this event which is attended by numerous young people and families.



The Museum of Cycladic Art celebrates with the international museum community “Day & Night at the Museum” opening its doors to the public with free admission from 10.00 am until midnight on May 18, 2013.

This year’s programme includes:

One hour tours of the museum’s permanent collections (6.00 p.m., 8.00 p.m. and 10.00 p.m.). Visitors will have the opportunity to visit the permanent collections of the MCA with short interactive tours to all permanent collections (Cycladic art, Ancient Greek & Ancient Cypriot art).

Deste Prize winners 2013 (40 minutes tours at 5:00 p.m., 7:00 p.m., 9:00 p.m. and 11:00 p.m.). Every two years, the Museum of Cycladic Art in collaboration with the Deste Foundation presents the works of six artists. This year’s artists are: Maria Theodorakis, Elias Papailiakis, Michael Pyrgelis, Costas Sachpazis, Alexander Tzannis and Marianna Christofides.

Screenings in collaboration with the International Film Festival Opening Nights (participation by ticket, distribution begins 60 minutes before showtime): a) Marina Abramovic: The Artist is Present, by Matthew Akers (6:00 p.m., duration 106 min). b) Ai Weiwei: Never Sorry, by Alison Klayman (9:00 p.m., duration 91 min).

A tribute to short experimental film artists of the 20th century, Marcel Duchamp, Man Ray, Salvador Dali, etc. Curated by the artistic director of the Festival, Orestes Andreadakis (all day).

DJ Set by the producers of radio station En Lefko 87.7 (9:00 p.m.-12:00 a.m.)

Katerina Kafentzis (Kafka) and George Bakalakos (DAVID) together in a 3 hour dj set.

Outdoor Street Party on Neophytou Doukas str.


Tours for Children and Families (11:00 a.m., 1:30 p.m., 4:00 p.m. Duration 40 min) participation by ticket, distribution begins 30 minutes before the start.

Creative activities for children: a) Visual lab with prospective artists Deste Prize 2013 Alexander Tzannou and Elias Papailiakis (12:30-2:30 p.m., no booking fees),  b) At the same time, museum educators will lead short creative activities inspired by the museum’s permanent collection where children can create their own artwork (11:00 a.m. – 4:00 p.m., no booking fees).

‘The Happy Prince’ by Oscar Wilde, performed by the “Flying People”. For kids and and the young at heart! (12:00 p.m., 2:30 p.m. Duration 75 min. Reservations necessary from May 13, 210 7294220, 10.00 a.m.-1.00 p.m.).


Do customers always know what they want?

new_1891904_customerSome managers, particularly in high-tech firms, question whether a strong focus on customer needs and wants is always a good thing. They argue that customers cannot always articulate their needs and wants, in part because they do not know what kinds of products or services are technically possible.

Others have pointed out that some very successful new products were developed with little or no market research. The laws of probability dictate that some new products will succeed and more will fail regardless of how much is spent on marketing research. But the critics of a strong customer focus argue that paying too much attention to customer needs and wants can stifle innovation and lead firms to produce nothing but marginal improvements or line extensions of products and services that already exist.

Although many consumers may lack the technical sophistication necessary to articulate their needs or wants for cutting-edge technical innovations, the same is not true for industrial purchasers. About half of all manufactured goods in most countries are sold to other organizations rather than individual consumers. Many high-tech industrial products are initiated at the urging of one or more major customers , developed with their cooperation and refined at customer beta sites.

As for consumer markets, one way to resolve the conflict between the views of technologists and marketers is to consider the two components of R&D. First there is basic research, and then there is development – the conversion of technical concepts into actual salable products or services. Most consumers have little knowledge of scientific advancements and emerging technologies. Therefore, they usually don’t play a role in influencing how firms allocate their basic research dollars.

However, a customer focus is critical to development. Someone within the organization must have either the insight and market experience or the substantial customer input necessary to decide what product to develop from a new technology, what benefits it will offer to customers, and whether customers will value those benefits sufficiently to make the product a commercial success.

Often, a new technology must be developed into a concrete product concept before consumers can react to it and its commercial potential can be assessed. In other cases consumers can express their needs or wants for specific benefits even though they do not know what is technically feasible. They can tell you what problems they are having with current products and services and what additional benefits they would like from new ones. For instance, before Apple introduced the iPod, few consumers would have asked for such a product because they were unfamiliar with the possibilities of digitization and miniaturization in the electronics industry. But if a market research had asked whether they would buy a product smaller than a Sony Walkman that could store and play thousands of songs they could download from their computer without messing with cassette tapes or CDs, many probably would have said, “Certainly!”.

A strong customer focus is not inconsistent with the development of technically innovative products, nor does it condemn a firm to concentrate on satisfying only current, articulated customer wants. More important, although firms can sometimes succeed in the short run even though they ignore customer desires, a strong customer focus usually pays big dividends in terms of market share and profit over the long haul.

Source: Walker O. C. and Mullins, J.W., Marketing Strategy: A decision-Focused Approach, McGraw-Hill