A new campaign for a child welfare organisation The ANAR (Aid to Children and Adolescents at Risk) Foundation in Spain has created an advertisement that can only be seen by children.
The campaign, created by ad agency Grey Spain, hopes to empower abused children by secretly giving them a number to call for help without alerting their abuser even if their abuser happens to be standing next to them.
ANAR was concerned that if the anti-abuse phone number is both visible to children and adults, the adults may possible dissuade their child from seeking help.
The ad agency has used a lenticular printing technique, which is typically used in novelty postcards and kids’ stationery products. The technology produces printed images with an illusion of depth, allowing the display of different messages when viewed from different angles.
Anyone under four feet, three inches can see bruising on a child’s face in the poster, along with ANAR’s hotline number and copy that reads, ‘If somebody hurts you, phone us and we’ll help you.’
Anyone taller can simply see the child without the bruise and the line. ‘Sometimes child abuse is only visible to the child suffering it.’