Coca Cola opens up a can of happiness on Italy

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Following a year of political turmoil, economic uncertainty and religious upheaval, Coca Cola sought to brighten Italians’ moods by tweaking the design of the Coca Cola can to create a smiling ‘Happy Can’.

Posters carrying a single top-down image of a smiling ‘Happy Can’ with the words ‘open happiness’ beneath the can closure were erected in Rome and Milan. Coca Cola aims to bring the can to shops in the near future.

Source: http://www.marketingmagazine.co.uk

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About mariamountzouridi

I am an MSc in Marketing graduate of DEREE Business School – The American College of Greece. I have always been passionate about Marketing, Branding, Public Relations and Art. I would like to welcome you to my personal blog, a place where I share various Marketing issues, provide information about the latest art news and publish projects developed during my postgraduate course. Enjoy & Follow me if you like! View all posts by mariamountzouridi

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